Senior Marketing Executive - Product Marketing

I. Job Description

Key Accountabilities:

  • Conduct market & customer research to explore opportunities of developing new life insurance products and/or improving existing ones.
  • Work and align with sales team and partners to address demands for tailored product package and new product solutions.
  • Work with partners to ensure proper implementation of products across their system, and operation process.
  • Develop and implement the non-bidding offer, client value, selling stories, product value propositions, added-value benefit for new products.
  • Develop and work closely with vendors and in-house team to develop product marketing materials, including brochures, leaflets, illustration and other product communications channels.
  • Coordinate and implement activities for product launching plan, marketing initiatives, customer journeys, events, minishows, workshops as well as customer campaigns.
  • Conduct periodical reports on product performance in order to drive oriented sales for the purpose of desired product mix.
  • Other assignment by line manager.

Technical/Professional Competency Requirements:

  • Microsoft Office (world, Excel, Access, Power point), Internet and email
  • Good business writing skill
  • Self-driven, results-oriented with a positive outlook and clear focus on high quality and business profit
  • Excellent teamwork ability

Core Competency Requirements:

  • Product management and product marketing experience in insurance sector
  • Excellent communication and interaction skills
  • Project management skill
  • Ability to handle multi-tasks

Role Specific Competency Requirements:

  • Understanding of insurance products
  • Experience in product development cycle
  • Strong understanding of customer and market needs and products.
  • Networking in insurance industry

II. Job Requirements

  • University graduate majoring in marketing
  • At least 3 - 4 years of working experience in product development and product marketing.
  • Fluent English

Desirable Criteria

  • At least 2 years working for insurance companies.

Job Category: Product Marketing

Work Place: VCLI Ha Noi/ Ho Chi Minh City Office and/ or as assigned by Board of Director from time to time

Salary Range: Negotiable